Mabel's Labels
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Meet Mabel

In 2003, four busy moms noticed a huge gap in the market for durable kids’ labels. Frustrated by their children’s things getting lost, mixed up and leaving home never to return, Julie Cole, Julie Ellis, Cynthia Esp and Tricia Mumby knew they could do better than the scribbles on masking tape that were being passed off as labels. After much research, they brought a brand new product to market. Enter Mabel – the very best personalized waterproof name labels and tags. Mabel’s Labels started humbly out of a basement and has grown to be an award-winning, market-leading company loved by Moms and kids alike.

Today, Mabel’s Labels is the best-known brand of durable labels for families, and our growing line of products features baby labels, child safety products, sports labels, household organizational labels and seasonal items. They’re extremely durable, they’re laundry, dishwasher and microwave safe – and they’re 100% guaranteed.

We sell our products worldwide through mabelslabels.com and across North America via fundraisers at schools, daycares, camps and other organizations. Select products in our Write Away!™ line are also available at Canadian Walmart stores and HEB stores in the U.S as well as on WM.com and Amazon.com.

Our Awards

2014 RBC Women Entrepreneur Award-PROFIT Award for Excellence in Entrepreneurship

2013 Ranked #17 PROFIT/Chatelaine W100

2012 Ranked #27 PROFIT/Chatelaine W100 and were selected for a special magazine profile

2009 RBC Women Entrepreneur Award

2007 SavvyMom “Mom Entrepreneur of the Year”
“Best Product” from Baby Gizmo, iParenting and PTPA Media

Mabel in the Media

Mabel’s Labels has been featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, as well as in Parents, In Style, The Washington Post, The Huffington Post, People.com, Forbes.com and countless other blogs and websites. As sought-after experts on social media, we’re listed on Inc.com’s list of ‘20 Awesome Facebook Fan Pages’ and Hubspot’s ‘The 15 Best Facebook Pages You’ve Ever Seen’.

Celebrity moms who have used Mabel’s Labels include Victoria Beckham, Gwyneth Paltrow, Rachel Weisz, Heidi Klum and Reese Witherspoon.

Mables Labels Logo

Mabel's Team

Julie Ellis

Julie Ellis

Cynthia Esp

Cynthia Esp

Julie Cole

Julie Cole

Tricia Mumby

Tricia Mumby