When you\u2019re promoting your fundraiser, you usually go to family, close friends and maybe a few of your coworkers to ask for support. But what happens when you\u2019ve exhausted your personal circle? Here\u2019s where social media comes in. Platforms like Facebook, Instagram, and Twitter have billions of active users, giving you the ability to reach a huge audience. Of course, you can tap into your personal network this way, but you can also extend your reach even further to their circles! The success of your fundraiser can skyrocket when your message is being heard by more than just those that you see on a regular basis.<\/p>\n
Time & Cost-Effective:<\/strong><\/h3>\nUnlike traditional advertising methods, social media is free and only requires a small investment of your time! Don\u2019t waste your afternoons plastering posters around your child\u2019s school or daycare. With just your cellphone and an internet connection, you can create exciting content, share updates on the campaign, and connect with supporters\u2014all while hanging out on your couch and not spending a penny!<\/p>\n
Engagement Galore:<\/strong><\/h3>\nSocial media platforms create community and encourage engagement through likes, comments, and shares. It’s like having a cheer squad right at your fingertips, boosting your fundraiser’s visibility and impact. The more engaged your audience is, the more likely they are to support your cause and spread the word to their own networks. It’s a ripple effect that can make a huge difference in your fundraising success.<\/p>\n
Getting Started with Social Media Fundraising<\/h2>\n
No matter what platform your using, to truly get the most out of your fundraiser using social media you\u2019ll need to start out with the basics:<\/p>\n
Launch your campaign<\/strong>. Create an introduction post and let your community know that you\u2019re fundraising. Tell them why your fundraising, who you\u2019re fundraising for, explain the product that you\u2019re selling and offer clear instructions on how they can make a purchase in support of the campaign. Make sure you include any links or order forms here. This post should go on all the social media platforms that you are active on!<\/p>\nBe consistent.<\/strong> Posting about your fundraiser one time isn\u2019t going to make it a success. Make sure your being consistent with your promotional content so that your supporters are constantly reminded of your fundraiser. You may want to stick to a schedule of posting 1-2 times a week but figure out what works best for you!<\/p>\nRepurpose your content.<\/strong> Whatever you post on one social media platform should be posted on all of them! You will engage with different audiences depending on which platform your using, so its best to post your message everywhere to ensure you have the widest reach. For example, Facebook is typically popular with the older crowd, whereas TikTok is used by a much younger audience.<\/p>\nUse pictures!<\/strong> Posts that include an image are much more likely to be seen and engaged with by your followers! This is a no-brainer on Instagram but try to use pictures wherever possible, even when posting on Twitter or Facebook. You can take your own pictures of the product you\u2019re fundraising with or create promotional images using websites like Canva. Some fundraising companies will even provide you with premade images to share, like Mabel\u2019s Labels Fundraising<\/a>!<\/p>\nLeveraging the Social Media Trifecta: Facebook, Instagram, and Twitter<\/h2>\nFacebook:<\/h3>\n
Facebook is like the cheerful neighbor who’s always ready to lend a hand. Here’s how you can leverage its features for your product fundraiser:<\/p>\n
Create Events:<\/strong><\/h5>\nOrganize fundraising events on Facebook and invite your friends and their networks! A great way to use this feature and increase sales is to host a virtual live selling session where you showcase the product and talk about your fundraiser. Utilize Facebook’s event features to share your event details, send personal invites, and chat with attendees. Encourage your circle to invite their friends and share the event on their own profiles, expanding your reach even further.<\/p>\n
Live Videos:<\/strong><\/h5>\nGo live on Facebook to give your network an insider’s look into your fundraiser. Maybe you go live to share a milestone you just hit, highlight top sellers, or host a Q&A to address any questions about your campaign. Don’t forget to engage with viewers through the comments! Live videos create a sense of urgency and authenticity and lets your supporters connect with your cause on a more personal level.<\/p>\n
![\"\"](\"https:\/\/mabelslabels.com\/blog\/wp-content\/uploads\/2023\/06\/Facebook-example-blog.jpg\")
<\/p>\n
Instagram:<\/h3>\n
Instagram is all about the aesthetics! Make the most of this visually-driven platform with these strategies:<\/p>\n
Eye-catching Visuals<\/strong>:<\/h5>\nPost high-quality, eye-catching images of your products, team members, and fundraising milestones. You want to entice your followers stop scrolling and engage with your post. Experiment with different photography styles, colour schemes, and filters to create a recognizable identity for your fundraiser. Use the caption section to tell an encouraging story, share updates, and any include any other important information about your fundraiser.<\/p>\n
Post Stories:<\/strong><\/h5>\nCreate story highlights on Instagram to showcase your journey, fundraising goals, and impact. Use interactive features like polls and questions to engage your audience and gather feedback. Make sure you take advantage of Instagram’s \u201cHighlights\u201d feature! It allows you to compile all your best content in one place and makes it easily accessible on your profile to new followers and supporters. Create highlight categories such as “Milestones”, “Events”, or “Products” to provide a complete overview of your fundraiser.<\/p>\n
![\"\"](\"https:\/\/mabelslabels.com\/blog\/wp-content\/uploads\/2023\/06\/Instagram-example-blog-e1686595332926.jpg\")
<\/h3>\nTwitter:<\/h3>\n
Twitter is all about live updates and staying in the know. Its the perfect platform for spreading the word and creating buzz around your product fundraiser. Here’s how to use it effectively:<\/p>\n
Hashtag Power:<\/strong><\/h5>\nLeverage trending hashtags and create your own campaign specific hashtags to increase visibility. Encourage your followers to retweet and share your content using these hashtags. For example, if you\u2019re fundraising with Mabel\u2019s Labels<\/a>, use hashtags like #MabelsLabelsFundraising, or #labelitorloseit. Engage with trending hashtags that are relevant to your cause or fundraising activities allows you to join conversations and reach a wider audience.<\/p>\nMake it Short and Sweet:<\/strong><\/h5>\n
Social media platforms create community and encourage engagement through likes, comments, and shares. It’s like having a cheer squad right at your fingertips, boosting your fundraiser’s visibility and impact. The more engaged your audience is, the more likely they are to support your cause and spread the word to their own networks. It’s a ripple effect that can make a huge difference in your fundraising success.<\/p>\n
Getting Started with Social Media Fundraising<\/h2>\n
No matter what platform your using, to truly get the most out of your fundraiser using social media you\u2019ll need to start out with the basics:<\/p>\n
Launch your campaign<\/strong>. Create an introduction post and let your community know that you\u2019re fundraising. Tell them why your fundraising, who you\u2019re fundraising for, explain the product that you\u2019re selling and offer clear instructions on how they can make a purchase in support of the campaign. Make sure you include any links or order forms here. This post should go on all the social media platforms that you are active on!<\/p>\n Be consistent.<\/strong> Posting about your fundraiser one time isn\u2019t going to make it a success. Make sure your being consistent with your promotional content so that your supporters are constantly reminded of your fundraiser. You may want to stick to a schedule of posting 1-2 times a week but figure out what works best for you!<\/p>\n Repurpose your content.<\/strong> Whatever you post on one social media platform should be posted on all of them! You will engage with different audiences depending on which platform your using, so its best to post your message everywhere to ensure you have the widest reach. For example, Facebook is typically popular with the older crowd, whereas TikTok is used by a much younger audience.<\/p>\n Use pictures!<\/strong> Posts that include an image are much more likely to be seen and engaged with by your followers! This is a no-brainer on Instagram but try to use pictures wherever possible, even when posting on Twitter or Facebook. You can take your own pictures of the product you\u2019re fundraising with or create promotional images using websites like Canva. Some fundraising companies will even provide you with premade images to share, like Mabel\u2019s Labels Fundraising<\/a>!<\/p>\n Facebook is like the cheerful neighbor who’s always ready to lend a hand. Here’s how you can leverage its features for your product fundraiser:<\/p>\n Organize fundraising events on Facebook and invite your friends and their networks! A great way to use this feature and increase sales is to host a virtual live selling session where you showcase the product and talk about your fundraiser. Utilize Facebook’s event features to share your event details, send personal invites, and chat with attendees. Encourage your circle to invite their friends and share the event on their own profiles, expanding your reach even further.<\/p>\n Go live on Facebook to give your network an insider’s look into your fundraiser. Maybe you go live to share a milestone you just hit, highlight top sellers, or host a Q&A to address any questions about your campaign. Don’t forget to engage with viewers through the comments! Live videos create a sense of urgency and authenticity and lets your supporters connect with your cause on a more personal level.<\/p>\n Instagram is all about the aesthetics! Make the most of this visually-driven platform with these strategies:<\/p>\n Post high-quality, eye-catching images of your products, team members, and fundraising milestones. You want to entice your followers stop scrolling and engage with your post. Experiment with different photography styles, colour schemes, and filters to create a recognizable identity for your fundraiser. Use the caption section to tell an encouraging story, share updates, and any include any other important information about your fundraiser.<\/p>\n Create story highlights on Instagram to showcase your journey, fundraising goals, and impact. Use interactive features like polls and questions to engage your audience and gather feedback. Make sure you take advantage of Instagram’s \u201cHighlights\u201d feature! It allows you to compile all your best content in one place and makes it easily accessible on your profile to new followers and supporters. Create highlight categories such as “Milestones”, “Events”, or “Products” to provide a complete overview of your fundraiser.<\/p>\n Twitter is all about live updates and staying in the know. Its the perfect platform for spreading the word and creating buzz around your product fundraiser. Here’s how to use it effectively:<\/p>\n Leverage trending hashtags and create your own campaign specific hashtags to increase visibility. Encourage your followers to retweet and share your content using these hashtags. For example, if you\u2019re fundraising with Mabel\u2019s Labels<\/a>, use hashtags like #MabelsLabelsFundraising, or #labelitorloseit. Engage with trending hashtags that are relevant to your cause or fundraising activities allows you to join conversations and reach a wider audience.<\/p>\nLeveraging the Social Media Trifecta: Facebook, Instagram, and Twitter<\/h2>\n
Facebook:<\/h3>\n
Create Events:<\/strong><\/h5>\n
Live Videos:<\/strong><\/h5>\n
<\/p>\nInstagram:<\/h3>\n
Eye-catching Visuals<\/strong>:<\/h5>\n
Post Stories:<\/strong><\/h5>\n
<\/h3>\nTwitter:<\/h3>\n
Hashtag Power:<\/strong><\/h5>\n
Make it Short and Sweet:<\/strong><\/h5>\n
![\"\"](\"https:\/\/mabelslabels.com\/blog\/wp-content\/uploads\/2023\/06\/Twitter-Example-Blog-e1686594889229.jpg\")
<\/a><\/p>\n