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Our Story

We are a company that has succeeded not only because of our foundation but also because of the people here at Mabel's Labels. Our team members have a few things in common: passion about the company and its success, and a commitment to providing the very best product and customer experience in the marketplace. To achieve this we must be creative, collaborative and FUN, always taking pride in working hard and seeing projects come to life. Simply put, we strive to be the very best!

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A group photo of the four co-founders of Mabel's Labels.

How Mabel's Began

At Mabel's Labels, we're passionate about who we are and what we do.

In 2002, we (now the Mabel partners) – were new parents who had begun to realize just how frustrating and expensive it could be to replace Kids' belongings that often get left behind, misplaced, forgotten or even lost.  This problem gave birth to an innovative but simple idea – a solution actually!  Personalized name labels could help solve a need that we were becoming all too familiar with.  The four of us, armed with nothing more than this good idea, the willingness to work hard, and an eagerness to learn, began Mabel's Labels Inc.  We all had "day jobs" so that meant working on Mabel's whenever we could, usually into the wee hours of the night.  A basement office became HQ and every process was manual.

Though this picture is vastly different to the one you see when you look around today, many things haven't changed. Our focus on delivering excellent products and service has been paramount from day one, as has our quest for media exposure which began when our site first went live. Developing innovative products that solve problems for busy families continues to be our guiding beacon.


Mabel's Labels is the leading provider of the very best personalized, waterproof name labels and tags for identifying personal belongings. Initially focused on "labels for the stuff kids lose!"®, our growing line now features child safety products, household labels, seasonal items, seniors labels, hockey labels and "Write Away!"™ products.

Designed and manufactured in Hamilton, Ontario, Canada, our products are sold directly to consumers worldwide through and across North America via fundraisers at schools, daycares, camps and other organizations.

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