Author

Kristi York

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A Love Letter to Sesame StreetPhoto Credit: Richard Termine

It’s been 50 years since the first episode of Sesame Street aired on November 10, 1969. Its creators pioneered the idea of using television to build early-years literacy skills – and still be entertaining. The show was heavily researched and carefully constructed, using proven advertising techniques (such as repetition of short, zippy inserts) to build letter and number recognition. Every episode ended with harmonica music and a voice-over saying: “Sesame Street was brought to you today by the letter E and the number 5.”