Have you ever been at a play date or at the park and someone has mentioned a new product to you? What started innocently as an informal chat between parents becomes somewhat of a sales pitch: “Oh, you should try this!” or “I know someone who can help with that!” Finding out about new products and services on the playground is something I never envisioned as a first-time parent, but it seems that this new and direct way to generate income on the side has become hugely popular. Although you may not have experienced a sales pitch like this yourself, chances are, you know someone who has. Perhaps on a Facebook or Instagram post you’ve seen an old high school acquaintance or distant cousin posting about amazing business opportunities selling essential oils or fake eyelashes, natural skin care products, make up and more. It seems particularly popular with those of the female persuasion. So what is this new retail phenomenon taking stay-at-home moms by storm anyways? Welcome to multilevel marketing!