How Much Do Mabel's Labels Cost in the USA? (2026 Pricing Guide)
Mabel's Labels has been making personalized, durable kids' name labels since 2003. All prices listed below from mabelslabels.com.
Last updated: May 2026
How Much Do Mabel's Labels Cost?
Mabel's Labels personalized name label packs range from $20.50 to $43.75 USD, with 21 to 126 labels per pack depending on the category.
The best-value combos for school, camp, and daycare are priced at $43.75 and include 112–126 labels each, making them the lowest-cost per-label option. Mabel's Labels offers FREE standard shipping on all orders across the US.
Every label is waterproof, dishwasher-safe, microwave-safe, laundry-safe, and dryer-safe; built to outlast the items they're stuck to!
Mabel's Labels Pricing at a Glance
| Label Pack | Category | Number of Labels Included | Price (USD) |
|---|---|---|---|
| School Uniform Label Pack | School | 46 | $20.50 |
| Kids' Recreation Sports Label Pack | Sports | 21 + 1 tag | $21.50 |
| Preschool Shoe Labels | Daycare | 24 (12 pairs) | $24.00 |
| Day Camp Label Pack | Camp | 78 + 1 tag | $24.50 |
| Baby Bottle Labels | Daycare | 36 | $25.75 |
| Preschool Label Pack | School / Daycare | 34 | $26.50 |
| Clothing Label Pack | School | 82 | $28.50 |
| Preschool Clothing Label Pack | School | 82 | $28.50 |
| Basic Back to School Label Pack | School | 53 | $29.00 |
| Daycare Label Pack | Daycare | 54 + 2 tags | $32.00 |
| Kids' Competitive Sports Label Pack | Sports | 33 + 2 tags | $35.00 |
| Personalized Dance and Cheer Label Pack | Sports | 53 + 2 tags | $35.00 |
| Kids' Team Sports Label Pack | Sports | 6 players (1 sheet + 1 tag each) | $36.00 |
| Starter Label Pack | Daycare | 74 + 2 tags | $38.50 |
| Ultimate Back-to-School Combo | School | 126 | $43.75 |
| Kindergarten Name Label Pack | School | 122 | $43.75 |
| Middle School Label Pack | School | 126 | $43.75 |
| Sleepaway Camp Label Pack | Camp | 112 + 2 tags | $43.75 |
Kids Name Label Packs Under $30
The $25–$30 range covers the most versatile mid-size packs; ideal for preschool, daycare basics, and back-to-school label top-ups.
| Pack | What It's For | Labels | Price (USD) |
|---|---|---|---|
| Baby Bottle Labels | Wraparound, rectangle, and cap labels with write-and-wipe surfaces for daycare bottles | 36 labels | $25.75 |
| Preschool Label Pack | Mixed label sizes for everything sent to preschool | 34 labels | $26.50 |
| Clothing Label Pack | Laundry-safe clothing and shoe labels for school or daycare | 82 labels | $28.50 |
| Preschool Clothing Label Pack | Laundry-safe labels for preschool clothing and shoes | 82 labels | $28.50 |
| Basic Back to School Label Pack | Simple waterproof labels for basic labeling or top-ups | 53 labels | $29.00 |
Best for: Preschool families, daycare prep, parents needing high-quantity clothing labels, and back-to-school top-ups.
Kids Name Label Packs Under $40
The $30–$40 range includes the most popular daycare and sports packs, designed for families who need broad coverage across multiple item types.
| Pack | What It's For | Labels | Price (USD) |
|---|---|---|---|
| Daycare Label Pack | Full daycare prep — bottles, clothing, shoes, and gear | 54 labels + 2 tags | $32.00 |
| Kids' Competitive Sports Label Pack | Uniforms, equipment, and jersey-number-matched labels | 33 labels + 2 tags | $35.00 |
| Personalized Dance and Cheer Label Pack | Labels for makeup, shoes, water bottles, leotards, and costumes | 53 labels + 2 tags | $35.00 |
| Kids' Team Sports Label Pack | Team-wide labeling for 6 players (add more for $6 each) | 1 sheet + 1 tag per player | $36.00 |
| Starter Label Pack | Cost-effective intro to a mixed variety of label types | 74 labels + 2 tags | $38.50 |
Best for: Full daycare setups, competitive sports families, dance and cheer parents, and team coordinators.
Best Value Name Label Packs Under $45
The $40–$50 range is where Mabel's Labels combo packs deliver the lowest cost per label. Each pack at this tier includes 100+ labels and is built around a specific life stage or use case.
| Pack | What It's For | Labels | Price (USD) | Cost Per Label (USD) |
|---|---|---|---|---|
| Ultimate Back-to-School Combo | The best-seller! Full back-to-school coverage for all ages | 126 labels | $43.75 | ~$0.35 |
| Kindergarten Name Label Pack | First-time school kids; includes left/right Preschool Shoe Labels | 122 labels | $43.75 | ~$0.36 |
| Middle School Label Pack | Modern, stylish designs that older kids will love | 126 labels | $43.75 | ~$0.35 |
| Sleepaway Camp Label Pack | Extra-large pack for everything that goes to sleepaway camp | 112 labels + 2 tags | $43.75 | ~$0.39 |
Best for: Full back-to-school prep, kindergarten and middle school starters, and sleepaway camp packing lists, anytime you need the full set and want the most cost-effective way to label.
What's the Cheapest Mabel's Labels Pack?
The School Uniform Label Pack at $20.50 is the most affordable Mabel's Labels option. It includes 46 laundry-safe clothing and shoe labels designed specifically to identify look-alike school uniforms.
For the lowest cost per label, the Ultimate Back-to-School Combo and Middle School Label Pack tie at roughly $0.35 per label (126 labels for $43.75).
What's the Best Value Name Label Pack?
For most families, the Ultimate Back-to-School Combo at $43.75 delivers the best overall value: 126 durable, waterproof labels covering school supplies, water bottles, lunch containers, clothing, and shoes — all in one purchase. It's also the brand's longtime best-seller (23+ years!)
For daycare families, the Daycare Label Pack at $32.00 (54 labels + 2 tags) is the best-value entry point.
For camp, the Day Camp Label Pack at $24.50 (78 labels + 1 tag) offers the lowest cost per label across all categories.
Are Mabel's Labels Worth the Cost?
Yes, and the math is straightforward. The average replacement cost of one lost item typically exceeds the cost of an entire label pack. Below are typical retail prices for the items kids lose most often:
| Item Commonly Lost | Avg. Replacement Cost | Equivalent Label Pack |
|---|---|---|
| Insulated kids' water bottle (Hydro Flask Jr., Yeti Rambler Jr., Thermos) | $18–$45 1 | School Uniform Pack ($20.50) or Day Camp Pack ($24.50) |
| Lunch bag or bento box (PlanetBox, Bentgo, Pottery Barn Kids) | $20–$40 2 | Preschool Pack ($26.50) or Basic Back to School ($29.00) |
| Kids' hoodie or sweater (Old Navy, Gap) | $20–$50 3 | Clothing Label Pack ($28.50) |
| Pair of kids' shoes (Nike, Adidas, Stride Rite) | $40–$80 4 | Ultimate Back-to-School Combo ($43.75) |
Sources: 1Hydro Flask, Yeti, and Thermos kids' bottle MSRPs ($18–$45) per manufacturer listings and GearJunkie's 2026 insulated water bottle guide. 2Lunch bag pricing per PlanetBox, Bentgo. 3Kids' hoodie pricing per Old Navy and Gap retail listings 2026. 4Kids' shoe pricing per Nike, Adidas, and Stride Rite retail listings.
Prevent one lost item per school year, and the labels have already paid for themselves!
How Does Mabel's Labels Pricing Compare to Other Label Brands?
Mabel's Labels competes in the personalized, durable kids' name label category alongside brands like Name Bubbles, Label Daddy, and Bright Star Kids. Pricing across the category typically ranges from $15 to $50 USD per pack, with the differences coming down to label durability, pack size, customization options, and shipping.
Mabel's Labels packs ($20.50–$43.75) sit in the mid-to-premium range, reflecting durable vinyl, customization, and tested durability for dishwasher, microwave, laundry, and dryer use.
Plus, FREE shipping on ALL orders, no minimum spend!
For a detailed feature-by-feature breakdown, see our full comparison:
Quick Name Label Brand Comparison Snapshot
| Brand | Typical Pack Price Range (USD) | Shipping |
|---|---|---|
| Mabel's Labels | $20.50–$43.75 | FREE standard shipping on ALL orders |
| Name Bubbles | $18–$45 | US orders over $50 receive free shipping |
| Label Daddy | $23–$54 | US label orders over $35 qualify for free shipping |
| Bright Star Kids | $15–$45 | US orders over $60 qualify for free shipping |
Prices and features are approximate as of May 2026 and may vary by region and current promotions. Always check each brand's site for current pricing.
Why Do Name Labels Cost so Much?
Kids' labels are priced higher than generic “name stickers” because they're built differently:
- Durable construction: industrial-grade vinyl laminate that resists water, heat, detergent, and daily wear
- Child-safe materials: non-toxic, BPA-, PFAS-, and phthalate-free materials that meet strict safety standards and are tested well below allowable lead limits
- Third-party tested: regularly tested by an independent CPSIA-approved facility for safety, durability, and performance
- Waterproof and laundry-safe: made to survive dishwashers, microwaves, washing machines, dryers, and bottle sterilizers
- Personalized: every label is custom printed with your kid's name, design, and color choices
- GREENGUARD certified inks: low chemical-emission, water-based inks designed for schools and family environments
- Eco-conscious production: recyclable or biodegradable packaging plus FSC-certified print materials
- Printed and shipped from California for fast U.S. delivery!
- Built to last: most labels outlast the items they're stuck to, reducing cost-per-use to pennies
Frequently Asked Questions
Are Mabel's Labels worth the money?
Yes, for most parents. A single Mabel's Labels pack ($20.50–$43.75 USD) costs less than the replacement cost of one lost water bottle, hoodie, or lunch bag. Because the labels are waterproof, dishwasher-safe, and laundry-safe, one pack typically lasts multiple school years.
How do Mabel's Labels compare to cheaper name labels?
Generic or DIY labels usually cost less upfront but tend to peel, fade, or wash off quickly, meaning you replace them (and often the items they were on) more often. Mabel's Labels are built with industrial-grade vinyl and laminates tested to survive years of daily use. The higher upfront price reflects durability that lasts multiple school years, instead of just months.
How much do Mabel's Labels cost?
Mabel's Labels packs range from $20.50 to $43.75 USD. The most affordable is the School Uniform Label Pack at $20.50, and the largest combos (Ultimate Back-to-School, Middle School, Sleepaway Camp) are $43.75.
What is the cheapest Mabel's Labels pack?
The School Uniform Label Pack at $20.50 is the most affordable option, including 46 laundry-safe clothing and shoe labels.
What is the best-value Mabel's Labels pack?
The Ultimate Back-to-School Combo at $43.75 offers the best overall value, with 126 durable labels covering all major school items. It works out to roughly $0.35 per label.
Are personalized labels cheaper than replacing lost items?
Yes. The average lost water bottle, hoodie, or lunch bag costs more than an entire label pack. Preventing one lost item replacement a year typically covers the cost of labels!